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Real Projects, Real Results

From needs assessment to market entry, XinRay Chengchuang uses a resource-driven approach to help clients establish an efficient footprint in unfamiliar markets.

Case Study

Europe Warehouse Site Selection for a Leading Chinese Logistics Company

Client Background: Expanding into Europe

A leading Chinese express and logistics company planned to establish its first European regional distribution hub in Germany, aiming to serve the EU's core consumer markets, improve logistics efficiency, reduce cross-border costs and strengthen market responsiveness.

Core Challenge: Balancing Multiple Barriers

The client's German entity had only just been established, meaning it could not pass many landlords' internal background-check requirements. The target city's overall warehouse vacancy rate was under 3%, making sourcing extremely difficult — and this was the client's first overseas leasing experience.

Solution: A Resource-Driven Site Selection Strategy

Leveraging our extensive relationships at the landlord level, we quickly engaged Germany's top five warehouse developers, gathering and screening potential opportunities in the target city. We rapidly identified a target property and, by explaining the client's track record in China, persuaded the developer to sign with the newly established German entity. We assisted in finalizing the lease agreement within two weeks — dramatically cutting the client's site selection timeline.

100%+
Time savings, enabling rapid local market entry
48h
Full EU market coverage achieved, boosting logistics speed
Zero risk
Full compliance control, avoiding local labor law risk
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Deepening Our Focus on E-Commerce, New Energy & Advanced Manufacturing

We're actively supporting more enterprises with overseas warehouse and factory site selection. More case studies are coming soon. Contact us to learn about projects similar to your own business scenario.

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